Malcolm Gladwell - Guest Speaker at MGMA Conference 2010

Best-selling author and The New Yorker staff writer
Malcolm Gladwell has an incomparable gift for interpreting new ideas in the social sciences and making them understandable, practical and valuable to business and general audiences alike. He's become so successful at this that, in 2005, Time Magazine named Malcolm one of its 100 Most Influential People.

Malcolm's most recent book is having an even greater impact than his first two books. In Outliers: The Story of Success, Malcolm suggests an exciting new approach to helping people succeed by using the factors that really foster success. Outliers debuted as a #1 bestseller for The New York Times, The Wall Street Journal, The San Francisco Chronicle, Barnes & Noble, and Publisher's Weekly.

He is the author of two other New York Times #1 bestsellers, The Tipping Point and Blink. With his first book Malcolm embedded the concept of The Tipping Point in our everyday vocabulary and gave organizations new tools for understanding how trends work. In Blink he analyzed first impressions - the snap judgments that we all make unconsciously and instinctively - and he explores how we can master this important aspect of successful decision-making.

Malcolm is a staff writer for the The New Yorker magazine. His editor describes his work as a new genre of story, an idea-driven narrative that's focused on the everyday and combines research with material that's more personal, social and historical.

He was previously a reporter for the Washington Post.

To Read Malcolm's Wikipedia Profile, Click Below:

http://en.wikipedia.org/wiki/Malcolm_Gladwell

Location: New Orleans, Louisana, U.S.A.

Fee: Yes

Pre-Register: Yes

For further information about the conference:

Website:  http://www.mgma.com